Advanced MRF Expands to New Facility, Adds Additional Services

June 06, 2009

San Diego—Advanced MRF (AMRF) announces its recent move from Mira Mesa, California, to a new facility in National City, California. This move allows for expansion of their industrial-control-panel building ability, as well as their new state-of-the-art automation and control development laboratory, expanded parts inventory and line of services.

Advanced MRF’s core mission is dedicated to turn-key electrical and control innovations, products, and services to suit the recycling industry and material recovery facilities (MRFs).

“We are using the lull in the economy to re-tool, focusing on increasing our software certifications, adding engineering expertise, and initiating our field services group,” says Richard Price, AMRF President.

Founded on 15 years of experience in design, engineering, installation and operation, combined with over 10 years in application of industrial electrical technology, AMRF is considered an industry leader as a technology-solution provider for material recovery and waste-processing facilities.

AMRF designs, develops and builds advanced automation and SCADA (Supervisory Control and Data Acquisition) systems. They specialize in safety-control systems, data acquisition, and customized plant-technology and control solutions. AMRF’s custom control solutions increase plant efficiency, productivity and safety.

AMRF’s technical expertise includes industrial control panels, automation, 3- phase power, IP vision systems, field bus technology, industrial safety solutions, human/machine interfaces, and weighing technologies. With the use of computers linked with machine-level control, they can provide seamless interfaces with equipment operators, maintenance personnel, baler operators and production management.

By broadening applications to other industries such as waste and water treatment, trash-to-energy and bio-fuels, AMRF is heeding the call for
change from the current administration by building a smarter, more efficient recycling world.

According to Price, AMRF is seeing an increase in demand for safety solutions, ideas to reduce energy consumption, and ways to gather production and inventory data.

Safety Solutions:

OSHA, National Fire and Protection Agency (NFPA) and American National Standards Institute (ANSI) standards have been around for a while with little or no enforcement of their relevant codes. Often plants are totally unaware of running violations that they have. It’s not until an accident happens that life-protecting equipment gets questioned. This is starting to change, as well as the due-diligence and attitudes of companies towards providing a safe environment, Price explained.

“We are seeing companies being proactive in making sure they meet codes, many wanting to exceed existing standards to show their commitment to a safe working environment, as well as making an investment in safety up- grades that will be mandated in the future, as the U.S. catches up with international safety standards,” says Price.

Energy Reduction:

Electrical energy is an increasingly expensive commodity and a very real cost-of-operation for MRFs. In many facilities, energy bills are ever- escalating, but through integration of intelligent automation hardware, energy-efficient components and green software, MRFs can gain control of this commodity, maximize its usage, prevent its waste, and most importantly, reduce environmental stress on our planet. Once our systems are in place, facilities will see immediate energy-cost reduction, says Price.

Useful Information:

Explains Price, when people make up a large percentage of the MRF sorting system, information is important. By displaying, compiling and using real- time production data captured from the sorting system, not only can accountability be brought to the MRF process itself, but more importantly, we can identify trends that can head off mechanical issues, and operator or material-flow anomalies, as well as track inventories. Now more sophisticated sorting systems have the potential to use this data to affect the variables of the machine itself. These techniques can be applied to the production philosophy of lean manufacturing.

AMRF’s expertise in UL standards, NEC electrical field wiring, OSHA/NAFA E- Stop standards, 3-phase power, 3-phase motor control, automation software and field bus technologies allows the company to extend their full range of service to any industry with industrial power, control or automation needs.

AMRF technology is used in the following industries:

  • Waste-water Treatment
  • Alternative Energy
  • Process Automation
  • Rock and Sand
  • Bio-fuel
  • Hyperbaric
  • Intelligent Building Technologies
  • R&D
  • Prototypes

“We continue to strive for the ‘MRF of tomorrow.’ We are in development of some prototypes that could fundamentally change the costly, inefficient and unhealthy process it is today,” Price says.

For more information, visit the AMRF website at or call Richard Price, President, at 619.316.0360
2104 Wilson Ave., Suite A, National City, CA 91950. (619) 474-0666. Fax (619) 474-0682


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