Going Greener

Advanced MRF Helps Streamline Recycling Plants with Siemens Automation Solutions

Richard Price is a baby boomer whose lifelong passion for the environment and technology is fueling his ambitious plans for recycling. The Canadian-born electrician turned California entrepreneur is transforming an industry one material recycling facility (MRF) at a time.

“Recycling is synonymous with efficiency until you take a closer look at recycling plants across the country,” said Price, president of Advanced MRF. “The majority of them are operating some of the most inefficient, archaic processes on the planet.”

While Price predicts the human element will always play a vital role in the recycling plant, especially along the pre-sorting lines, he is convinced the industry is ready for a big technological leap forward.

His San Diego-based systems integration firm, Advanced MRF, is deploying Siemens based automation and control solutions aimed at making recycling systems smarter, safer, greener and more productive and profitable. The campaign is gaining momentum. Industry leader Waste Management has already enlisted Advanced MRF to upgrade its major recycling operations in Oakland, Castroville and Lodi, Calif., Denver, Tucson, Chicago, Minneapolis and Germantown, Wis.

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